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Dollar General

A collection of news, articles and other featured content about Dollar General.

Dollar General has teamed with Coca-Cola Co. for a holiday-themed incentive encouraging shoppers to "give the gift of refreshment."

Dollar General has regrouped products traditionally offered by its DG Beauty and DG Body private labels under a new Studio Selection brand.​​​​​​​

PepsiCo/Frito-Lay dominated Dollar General's summer marketing activity again this year, adding more overlays to the chain's already crowded schedule of annualized account-specific promotions.

Dollar General is receiving an exclusive overlay to Coca-Cola Co.'s "Share a Coke" program for the second year in a row.

PepsiCo/Frito-Lay's Cheetos celebrated Easter at Dollar General with an exclusive "EveryBunny Wins" instant-win game.

Mars Wrigley Confectionery is running a pair of cause campaigns at Dollar General this spring.​​​​​​​

This promotional calendar originally inserted in the September 2017 issue of Shopper Marketing identifies the major seasonal promotions at 11 key retailers.

For the third year in a row, Dollar General made a bulk-purchase deal from National Football League sponsor PepsiCo a major part of its marketing ahead of the Super Bowl.

Dollar General is working with RangeMe, San Francisco, to stage its first Innovation and Supplier Diversity Summit in April.

Marketers have an emerging opportunity to invest in value retailers and score big wins with the value shopper

Coca-Cola Co. stayed at the top of shoppers’ minds in recent months by activating account-specific holiday and football programs at an array of retailers across various channels.

As it has in previous years, SC Johnson continues to enjoy a prominent role in Dollar General's holiday marketing efforts.

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