The retail landscape has changed drastically. Presence on the digital shelf is no longer a "nice-to-have" but a must have for brands that want to compete in e-commerce today.
Where should you invest in order to deliver the best product experience for your shoppers?
As shoppers now rely more extensively on digital throughout the grocery shopping journey, companies need to understand where and how to spend their marketing dollars, and exactly where to put their messages.
One in three consumers bypass initial product choices because a competitor has better information! That’s the power of great product content. Based on the actual best practices of global brands, Salsify presents 11 rules for getting accurate, SEO-optimized, competitive, winning product pages.
How many marketers would subscribe to Sunday newspapers if they didn’t have to for work reasons? David Johnson, Quotient Technology’s vice president of shopper marketing, posed this question during a Path to Purchase Expo presentation.
The Shopper Marketing Digital Collaboration Playbook identifies the collaborative opportunities along the path to purchase at key retailers. Sponsored by Quotient.
Download the chart in poster format below.
Procter & Gamble has activated its official National Football League sponsorship at Walgreens with a season-long rewards program leveraging Toronto-based Snipp Interactive's receipt-processing technology.
RIS News and Tata Consultancy Services (TCS) surveyed 5,000 shoppers on their wants and needs in the age of digital transformation. Download this benchmark research to assess your organization’s strengths, weaknesses and competitive position from the consumer’s perspective.
Marysville, Ohio — Union Springs, Alabama-based Bonnie Plants has been in business for nearly 100 years, but the live goods category traditionally has been so commoditized that Bonnie, like most brands, hasn’t attempted to do much in the way of path-to-purchase marketing.
But after a couple of d