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Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

Albertsons Cos. bolstered its annual Monopoly collect-and-win game this year by adopting a more strategic planning process.

Join senior execs from Albertsons Cos., Quotient and Facebook as they share how they’re delivering targeted, personalized and optimized programming focused on driving sales during a May 16 session at the P2PSummit.

Target is enjoying an exclusive launch window for a vibrant and colorful first-aid brand that aims to renew the category by blending function with fun.

Johnson & Johnson launched a series of campaigns last year to reach new customers and drive incremental sales across its Aveeno portfolio with the help of Quotient Technology.

Albertsons Performance Media

One year after its launch, Albertsons Performance Media powered by Quotient is delivering to CPGs as high as two times more return on their ad spend compared to industry benchmarks set by Nielsen.

Ahold Delhaize's Food Lion activated its Food Lion Feeds hunger relief cause platform last month by reprising a fundraiser the retailer has conducted in the past that ties donations to purchases of store-brand bags of fruit.

Meijer is shining a spotlight on National Collegiate Athletic Association's Division I Men's Basketball Tournament sponsors Mondelez International, Coca-Cola Co. and Hershey Co. in stores and online during this year's March Madness season.

Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.

P2PI visited the mini warehouse club and test lab to see how the mobile-first shopping experience stacks up.

For the second year in a row, Danone North America's Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort's footprint by including Roundy's.

Autonomous checkout company Standard Cognition, San Francisco, has acquired Explorer.ai, a mapping and computer vision company that will improve Standard Cognition’s mapping technology. The move adds more engineers to ramp up Standard Cognition’s cashier-less shopping technology.

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