H-E-B helped Anheuser-Busch’s Bud Light activate its official sponsorship of the South by Southwest conference and festivals by hosting a number of live painting exhibitions and showcasing the brand’s limited edition bottles at local Austin, TX, stores throughout March.
Best Buy is looking to its employees and the support services they offer to differentiate itself from online competitors and capitalize on shifting consumer behavior as the consumer electronics retailer makes headway on its 2020 growth strategy.
The retail landscape has changed drastically. Presence on the digital shelf is no longer a "nice-to-have" but a must have for brands that want to compete in e-commerce today.
Where should you invest in order to deliver the best product experience for your shoppers?
One in three consumers bypass initial product choices because a competitor has better information! That’s the power of great product content. Based on the actual best practices of global brands, Salsify presents 11 rules for getting accurate, SEO-optimized, competitive, winning product pages.
As shoppers now rely more extensively on digital throughout the grocery shopping journey, companies need to understand where and how to spend their marketing dollars, and exactly where to put their messages.
The Shopper Marketing Digital Collaboration Playbook identifies the collaborative opportunities along the path to purchase at key retailers. Sponsored by Quotient.
Download the chart in poster format below.