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Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

Walgreens is testing digital screens on cooler doors at its State Street flagship store in Chicago and will expand the pilot soon.

Iris by Lowe's

Lowe's will shut down its Iris Smart Home system on March 31 as it focuses on better ways to serve consumers.

Going heavy on the special effects, the retailer's first cross-platform national marketing campaign for grocery pickup showcases the ease, speed and convenience of the service.

Whole Foods Market kicked off the year by upgrading its online browsing experience to allow searching by dietary preference as a way to help customers achieve their wellness goals.

Catalina buyR3science

Catalina has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

Mondelez International's Ritz is among the consumer packaged goods brands that are experimenting with voice marketing.

Facial recognition technology has already been a powerful tool for security and health care, and it’s on the cusp of making a big splash in consumer marketing.

As Price Chopper Supermarkets rebrands its stores to become Market 32, it’s taking a closer look at the way it does everything. Evaluating and shifting its approach to shopper marketing is a big part of that process.

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