Digital Marketing

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Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

As shoppers now rely more extensively on digital throughout the grocery shopping journey, companies need to understand where and how to spend their marketing dollars, and exactly where to put their messages.

How many marketers would subscribe to Sunday newspapers if they didn’t have to for work reasons? David Johnson, Quotient Technology’s vice president of shopper marketing, posed this question during a Path to Purchase Expo presentation.

The Shopper Marketing Digital Collaboration Playbook identifies the collaborative opportunities along the path to purchase at key retailers. Sponsored by Quotient. Download the chart in poster format below.

Procter & Gamble has activated its official National Football League sponsorship at Walgreens with a season-long rewards program leveraging Toronto-based Snipp Interactive's receipt-processing technology.

This promotional calendar originally inserted in the September 2017 issue of Shopper Marketing identifies the major seasonal promotions at 11 key retailers.

Kimberly-Clark designs integrated campaign based on knowledge of drug chain’s shopper

RIS News and Tata Consultancy Services (TCS) surveyed 5,000 shoppers on their wants and needs in the age of digital transformation. Download this benchmark research to assess your organization’s strengths, weaknesses and competitive position from the consum­er’s perspective.

Marysville, Ohio — Union Springs, Alabama-based Bonnie Plants has been in business for nearly 100 years, but the live goods category traditionally has been so commoditized that Bonnie, like most brands, hasn’t attempted to do much in the way of path-to-purchase marketing. But after a couple of d

As soon as Kimberly-Clark, Geometry Global and HelloWorld wrapped up the 2016 “Summer Dreams” promotion at Meijer, they began considering how they could make an even bigger impact on shoppers in 2017.

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