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Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

Chad Summe

Quotient promoted two of its senior leaders, Chad Summe and Jason Young.

Mondelez International has been exploring partnerships that prioritize digital to target shoppers that are typically out-of-range for the largely high-impulse-purchase snack manufacturer.

David Kenny

IBM senior vp David Kenny will join Nielsen as CEO effective Dec. 3, 2018.

Forrester's Brendan Witcher outlined four new retail imperatives for 2018 centered on omnichannel commerce that are customer-obsessed and data-led during a keynote at the 2018 Path to Purchase Expo.

San Francisco-based Float Hybrid, a digital agency that brings innovative digital experiences to retail, announced a new tool called Float IQ, a software that asks shoppers or store staff questions in a quiz-like fashion to personalize and recommend products.

Quotient logo

Quotient Technology announced that former Procter & Gamble CEO Robert A. McDonald has been appointed to its board of directors.

Enhancing its loyalty program, Nordstrom has launched Nordy Club, a loyalty club that includes the usual point-based system accruing toward rewards as well as money-off when buying. Additionally, Nordy Club members who use the Nordstrom app will have access to a much more personalized experience.

Google unveiled new display ads in time for the holiday shopping season, per a recent Google Ads blog post. The post says that nearly two-thirds of shoppers rely on video for inspirational gift ideas, with 90% of them pointing to videos on YouTube.

Apple has acquired location-based mobile app Shazam. The music app gives users the ability to identify the artists and songs playing near them. Apple says the app has more than 1 billion downloads, and the company will now offer Shazam ad-free.

Salsify Chat

Salsify has acquired Welcome Commerce and launched Salsify Chat, which enables brands to connect directly with consumers from their product pages on Walmart, Target and Office Depot.

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