Digital Marketing

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Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

Marketers must deepen their knowledge of the industry’s growing digital ad tools and cultivate new approaches and partnerships. With so much attention among today’s retail leaders on Amazon and e-commerce, it is easy to miss one of the most important recent trends beneath the surface: the growth

Best Buy and Amazon are expanding their voice shopping partnership to add voice-exclusive deals via Alexa-enabled devices.

An Executive’s Guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.

Walmart rebranded its WMX ad platform as Walmart Media Group in June, having introduced a redesigned Walmart.com earlier in the year.

In its third year, Target Media Network comprises three major ad channels: Target.com, external websites under the Bullseye marketplace, and social media (primarily Facebook).

​​​​​​​Kroger Precision Marketing officially launched in the fall of 2017. Dedicated new KPM teams were still being formed as of late spring.

Coca-Cola Co. and Walgreens are working together on a summer “Coke Happy Hour” promotion for the fourth straight year — dangling a weekly "buy one, get one free" digital coupon for the manufacturer's 20-ounce beverages.

CVS/pharmacy teamed with L‘Oreal USA’s Essie to launch a loyalty program for ExtraCare Beauty Club members dubbed “Obsessie” in conjunction with the debut of an exclusive, limited-edition royal wedding-themed nail polish collection.

Ahold Delhaize's Giant/Martin's and Stop & Shop divisions tied in to the designation of June as "National Dairy Month" by joining Feeding America's "Great American Milk Drive."

Petco tied in to the designation of June 8 as "World Oceans Day" by touting its contributions to aquaculture research and conservation efforts.

Sam’s Club is incentivizing digital orders of Procter & Gamble brands placed on samsclub.com for home delivery or Club Pickup, or those made in-club using the Scan & Go app.

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