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Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

H-E-B helped Anheuser-Busch’s Bud Light activate its official sponsorship of the South by Southwest conference and festivals by hosting a number of live painting exhibitions and showcasing the brand’s limited edition bottles at local Austin, TX, stores throughout March.  

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Best Buy is looking to its employees and the support services they offer to differentiate itself from online competitors and capitalize on shifting consumer behavior as the consumer electronics retailer makes headway on its 2020 growth strategy.

Procter & Gamble used its March 2018 edition of brandSaver to tout its support of March 8 as "International Women's Day."

CVS Health recently activated its national sponsorship of the American Heart Association’s Go Red for Women movement.

Tyson Foods teamed up with General Mills to promote snack SKUs at BJ's Wholesale Club with a football-themed "Go, Snacks, Go" program ahead of this year’s Super Bowl.

As shoppers now rely more extensively on digital throughout the grocery shopping journey, companies need to understand where and how to spend their marketing dollars, and exactly where to put their messages.

How many marketers would subscribe to Sunday newspapers if they didn’t have to for work reasons? Quotient Technology posed this question during a Path to Purchase Expo presentation.

The Shopper Marketing Digital Collaboration Playbook identifies the collaborative opportunities along the path to purchase at key retailers. Sponsored by Quotient. Download the chart in poster format below.

This promotional calendar originally inserted in the September 2017 issue of Shopper Marketing identifies the major seasonal promotions at 11 key retailers.

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