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A collection of news, articles and other featured content from Shopper Marketing magazine.

J&J Drives Results Through Digital Promotions

Johnson & Johnson launched a series of campaigns last year to reach new customers and drive incremental sales across its Aveeno portfolio with the help of Quotient Technology.

Pepsi's #FORTHELOVEOFIT

“For the Love of It,” a new global tag and platform for PepsiCo and Pepsi, is drawing inspiration from music.

Digital promotion company Voucherify is helping taxi companies battle ride-share companies like Lyft and Uber.

Petco rolled out a comprehensive marketing campaign to support the nutrition standards it recently introduced as part of a broader repositioning that addresses changes in the marketplace.

Redbox launched its first national campaign with two TV spots that also ran on YouTube and influenced social activity with memes and exclusive GIFs on Giphy.com, a popular site, mobile app and GIF aggregator.

The marketing team for Sony Pictures’ “Escape Room” movie appropriately created banner ads that when clicked sent users into a 360-degree escape room – based on creepy rooms featured in the movie. Sony tied the interactive ads to a sweepstakes that was hosted on a microsite.

TikTok, a short-form video app, is gaining attention and users, seeing an uptick of 30 million downloads in three months since being acquired by Chinese company ByteDance, which merged TikTok with an already similar and popular app called Musical.ly.

Energizer Holdings and Walgreens went head-to-head for five weeks this winter as Energizer national-brand products were merchandised side by side with the retailer’s store brand.

Autonomous checkout company Standard Cognition, San Francisco, has acquired Explorer.ai, a mapping and computer vision company that will improve Standard Cognition’s mapping technology. The move adds more engineers to ramp up Standard Cognition’s cashier-less shopping technology.

Apple Pay, Google Pay, Samsung Pay and contactless cards from MasterCard, Visa, American Express and Discover are now accepted at Target stores, the retailer announced in a blog post on its corporate site.

Berkeley, California-based Grabango is moving forward with its hands-free, cashierless checkout technology, having signed four U.S. chains that they say serve more than 600 million shoppers a year and cover a combined 29 million square feet of floor space.

The USDA officially approved the mobile phone scannable bar code from Digimarc, Beaverton, Oregon, as a method of transparency on packages for foods that are bioengineered (also known as GMOs). The government recently regulated that foods containing GMOs must disclose as such.

IKEA is a furniture store chain from Sweden, and about 10% of its 424 stores are located in the U.S. These are incredibly large, high-volume stores that make IKEA the largest furniture retailer in the world.

Procter & Gamble used this month's edition of brandSaver to support the March 8 designation of "International Women's Day."

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