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A collection of news, articles and other featured content from Shopper Marketing magazine.

‘Perfect Pairings’ at Retail

Brown-Forman Corp. partnered with selected grocery stores last summer to conduct its first out-of-aisle liquor-tasting events.

Office Depot 'Elf Yourself' Campaign

The Office Depot Christmas campaign “Elf Yourself” returned in 2018 with a new augmented reality feature inside the Elf Yourself mobile app, and it also leveraged Facebook’s AR function for mobile.

Budweiser launched a December-long sweepstakes for consumers in Massachusetts who purchase through Drizly, the beer, wine and liquor delivery mobile app and desktop site. The sweepstakes was like an advent calendar of prizes.

Newell Brands’ Krazy Glue got fans involved in a fun challenge that pitted “The World’s Strongest Man” against the strength of Krazy Glue.

Mobile and e-commerce sneaker marketplace GOAT launched an innovative AR-powered campaign and sweepstakes for Black Friday. GOAT app users automatically received 100 tickets to go into a Black Friday drawing for free shoes, up to $10,000 in credit to shop with on GOAT and other prizes.

New York-based Spent and its free shopping mobile app of the same name aims to reward shoppers with cash back on everyday purchases.

Foot Locker leveraged AR in its mobile app to run a scavenger hunt around the start of the NBA season that rewards shoppers with a first chance at exclusive buys.

Procter & Gamble and its Secret deodorant launched a powerful social campaign that takes on the issue of equal pay for men and women. The “I’d Rather Get Paid” campaign leverages nearly 20 celebrities and the Ladies Get Paid and The Wing organizations.

Location data and mobile marketer Reveal Mobile, Raleigh, North Carolina, launched a new ad-targeting platform that enables retailers and agencies to target shoppers with ads over networks like Snapchat, Twitter, Instagram and other digital outlets.

In support of the theatrical release of “Spider-Man: Into the Spider-Verse,” Sony Pictures rolled out a web-based AR experience at IntotheSpiderVerse-AR.com, where smartphone users visited the site to experience an AR overlay that turned them into a version of Spidey to share.

Kellogg Co. ran a pair of recent social campaigns. First, a “Holiday Baking Challenge” asked consumers at home to enter a creative holiday dessert that highlights a Kellogg’s cereal product.

For the holiday shopping season, Google announced that Best Buy, Nike and Sephora were leveraging Google’s “Shopping Actions” program, which gets products in front of shoppers across Google’s platforms.

Media brand Buzzfeed, maker of the popular Tasty recipe videos that have an accompanying line of cookware products, is launching retail products tied to its Goodful lifestyle channel, which runs videos on wellness and lifestyle, as well as news items.

Facebook launched a 3-D photo feature, giving viewers a chance to see photos with 3-D-like depth. A user can pan, tilt and scroll through a photo, giving it a bit of motion or activity. The photos become truly 3-D when viewed through virtual reality tech.

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