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The American Dental Association (ADA) has been making its presence known at CVS/pharmacy, both in stores and online, since the duo kicked off a three-year partnership to promote oral health in January.
CVS/pharmacy teamed with L‘Oreal USA’s Essie to launch a loyalty program for ExtraCare Beauty Club members dubbed “Obsessie” in conjunction with the debut of an exclusive, limited-edition royal wedding-themed nail polish collection.
CVS/pharmacy is eliminating post-production tricks and changes to its beauty advertising. In fact, ads will be watermarked with a “CVS Beauty Mark,” a logo that says “Beauty Unaltered” – a signifier that the photo went untouched.