The 2018 E-Commerce Intelligence wall chart spotlights the e-commerce capabilities of top retailers building a seamless omnichannel shopping experience. Download the chart or engage with an interactive, digital version of the chart.
Flonase had been a trusted prescription choice, then in February 2015 it was made available over the counter. GlaxoSmithKline faced the challenge of getting trial and its share of a $2 billion category. It reached its goals four months in.
Consumer electronics shoppers are deeply confused and unhappy about their path to purchase, according to research released in June 2015 by Dell Inc. That points to an array of opportunities for shopper marketers.
When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores.
When consumer electronics manufacturer Vizio was preparing to introduce its new 21-inch 2.1 sound stand last summer, the company’s marketers knew there would be a unique challenge in producing an in-store piece around the audio system’s subwoofer.