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Costco

A collection of news, articles and other featured content about Costco.

Costco is exclusively stocking a new limited-edition, 12-piece nail polish Advent calendar from L’Oreal USA’s Essie dubbed “The Essie House of Color Kit.”

Costco staged a promotion with Procter & Gamble dangling a free $25 Costco cash card rebate with purchase of $100 worth of product from eligible brands.

2018 E-Commerce Intelligence

The 2018 E-Commerce Intelligence wall chart spotlights the e-commerce capabilities of top retailers building a seamless omnichannel shopping experience. Download the chart or engage with an interactive, digital version of the chart.

Costco is exclusively stocking an all-organic meal kit from condiments, dressings and prepared foods manufacturer Hak's for a limited time at three SoCal stores.

In response to price pressure from e-commerce giant Amazon, Costco is asking its suppliers to lower their prices in categories ranging from televisions to personal care items.

Flonase had been a trusted prescription choice, then in February 2015 it was made available over the counter. GlaxoSmithKline faced the challenge of getting trial and its share of a $2 billion category. It reached its goals four months in.

The Shopper Marketing Digital Collaboration Playbook identifies the collaborative opportunities along the path to purchase at key retailers.

Retailers seeking to survive in an evolving landscape must better understand and cater to a new breed of shoppers.

Consumer electronics shoppers are deeply confused and unhappy about their path to purchase, according to research released in June 2015 by Dell Inc. That points to an array of opportunities for shopper marketers.

This limited-edition book version of the Institute’s  “Retailer Receptivity” guide reveals how 49 in-store marketing tactics are received (or not) by 15 major U.S. chains. 

When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores. 

When consumer electronics manufacturer Vizio was preparing to introduce its new 21-inch 2.1 sound stand last summer, the company’s marketers knew there would be a unique challenge in producing an in-store piece around the audio system’s subwoofer. 

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