Cosmetics & Fragrances

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Cosmetics & Fragrances

A collection of news, articles and other featured content about Cosmetics & Fragrances.

Take a closer look at how the Bolingbrook, IL-based retailer has bolstered its unique merchandising strategy, product assortment and in-store experience to better suit tomorrow’s shopper.

CVS/pharmacy recently debuted a new store-within-a-store beauty experience dubbed BeautyIRL aimed at elevating the category as well as encouraging discovery of new products and trends.

At the Path to Purchase Expo in early October, we noticed that beauty/cosmetics retailer Sephora was mentioned repeatedly. Later in the month, we paid a visit to a store. See what we found.

CVS/pharmacy upped its beauty game by dangling a free, eight-piece beauty bag with purchase of $30 worth of eligible beauty and personal care products.

CVS/pharmacy’s recently revamped Beauty Club loyalty program is running at full speed after the retailer introduced new benefits in May.

Kroger is running its second annual "Summer Beauty Event," offering loyalty cardholders more than $50 worth of digital coupons for personal care products and cosmetics.

L’Oreal USA waved goodbye to winter and hello to spring with a “Beauty Picks” FSI event introducing a host of new SKUs.

L'Oreal USA kicked off 2018 by introducing a host of new SKUs with a "New Year, New Look" FSI event.

Maria Rondon says she’s always wanted to understand consumers and how they shop for their favorite brands. And she can’t think of a better place to do that than at the largest beauty company in the world.

“I’ve always believed that cosmetic displays live or die based on their effective use of color and shapes. This outstanding corrugated and thermoformed plastic endcap unit from Revlon must be an eye-catching hit with shoppers. It uses bold colors and a variety of contrasting shapes.

Cutex Brands’ Cutex is now promoting a new product called Twister that features a unique bottle design.

“Designing a specific display for a key cosmetics department area in a major drugstore is both a reward and a challenge.