Submitted by Joe Ricci on Tue, 02/27/2018 - 14:16

This clever plastic shelf sign/aisle interrupter promoting Colgate-Palmolive’s Colgate mouthwash does a terrific job of flagging the new Advanced Health product. Consumers are instructed to “shake to activate” the ingredients. The bottle on the sign actually lights in a shaking replica to stress the importance of the activation method. These photos don’t do justice to the effect, which is excellent. The only issue was the method used to hold this sign to the shelf was not properly attached – likely store associate error.