Coke Zero Sugar Brings 'Game Changer' to Walgreens

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Coke Zero Sugar Brings 'Game Changer' to Walgreens

By Tim Binder - 11/13/2017

Coca-Cola Co.’s Coke Zero Sugar activated its sponsorship of ESPN College GameDay by bringing an account-specific sweepstakes to Walgreens this fall.

Running from Aug. 25 through Oct. 30, the sweeps awarded a trip to a to-be-determined college campus to attend a College GameDay broadcast and receive a behind-the-scenes tour, as well as two tickets to the school’s football game that day. The ESPN program is a college football pre-game show broadcast from a different campus each Saturday. 

Consumers entered by registering through a coke.com link and submitting codes from the caps of 20-ounce Coca-Cola products. The sweeps landing page housed a promotional video featuring College GameDay host Rece Davis of ESPN. (See video below.)

Walgreens promoted the sweeps via endcaps with side panels depicting a Coke Zero Sugar 20-ounce bottle and carrying a “Taste a Game Changer” message. Shelf strips touted the sweeps as well as a short code and number to facilitate entry via text message.

HelloWorld, Southfield, MI, administered the sweeps.

Coca-Cola bills the recently launched Coke Zero Sugar as an "upgraded" version of Coke Zero, which the company has discontinued.