Coca-Cola to Explain How It 'Makes Every Sip Count' at P2PSummit
Coca-Cola, Family Dollar and the Boys and Girls Club of America came together to create a program called "Make Every Sip Count" to drive shopper loyalty and give back to the community.
During a Path to Purchase Summit seminar, Coca-Cola senior shopper marketing manager Julie Lee will present this case study alongside Boys & Girls Clubs of America’s Chad Royal-Pascoe, national VP, corporate & cause partnerships.
This collaboration exemplifies the incredible potential of three partners valuing and trusting one another and coming together for the good of their shoppers – while building their brands and driving sales. See how the partners were able to drive purchase of Coca-Cola at Family Dollar by authentically connecting to the Family Dollar identity of serving the local community.
For more information about the session and P2PSummit (May 15-17 in Fort Lauderdale, FL), visit the event's website.