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Coca-Cola Co.

Coca-Cola Co.

Country music fans are 125% more likely to visit a Walmart store (to the tune of 15 times a month or more) compared to the rest of the general population. With that insight, for the last three years Coca-Cola Co.

Johnson & Johnson's Aveeno joined with Coca-Cola Co.'s Smartwater to deploy a "hydrate + glow" campaign at Walgreens that promises 5,000 Balance Rewards points with purchase of $20 in products from the two brands.

Coca-Cola Co. and Walgreens are working together on a summer “Coke Happy Hour” promotion for the fourth straight year — dangling a weekly "buy one, get one free" digital coupon for the manufacturer's 20-ounce beverages.

Coca-Cola Co. is activating its national "Share a Coke" campaign with an exclusive overlay at Walmart. In stores, dump bin half-pallet displays positioned in Action Alley stock promotional Coke bottles.

Tammy Brumfield

Experienced shopper marketing executive Tammy Brumfield was recently named AVP, shopper marketing, for the West region at Coca-Cola.

Home Depot is tying in to the excitement surrounding the 2018 FIFA World Cup by staging a soccer-themed sweepstakes with Coca-Cola Co.'s Powerade. 

Dollar General is receiving an exclusive overlay to Coca-Cola Co.'s "Share a Coke" program for the second year in a row.

Cargo, New York, a company that supplies rideshare drivers like Lyft and Uber with an in-car pantry of sorts from which to buy items with their mobile phones, has partnered with Coca-Cola Co. for a test in the Atlanta area.

April Carlisle

Former Leo Burnett Group/Arc Worldwide senior vp April Carlisle has joined Coca-Cola North America as vice president, shopper marketing, national retail sales.

As official sponsors of the NCAA’s March Madness basketball tournament, Coca-Cola, Mondelez and Hershey partnered for a shopper marketing program that made Kroger a one-stop shop for home parties around the tournament.

Coca-Cola Co. is targeting a new generation of consumers for this year’s Diet Coke relaunch, using an approach that emerged from a two-year innovation process grounded in consumer research.

Circle K tied in to the May 8 observance of "National Have a Coke Day" by running a pair of promotions with Coca-Cola Co.'s flagship brand.

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