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Coca-Cola Co.

Coca-Cola Co.

Coca-Cola Co. is targeting a new generation of consumers for this year’s Diet Coke relaunch, using an approach that emerged from a two-year innovation process grounded in consumer research.

April Carlisle

Former Leo Burnett Group/Arc Worldwide senior vp April Carlisle has joined Coca-Cola North America as vice president, shopper marketing, national retail sales.

As official sponsors of the NCAA’s March Madness basketball tournament, Coca-Cola, Mondelez and Hershey partnered for a shopper marketing program that made Kroger a one-stop shop for home parties around the tournament.

Circle K tied in to the May 8 observance of "National Have a Coke Day" by running a pair of promotions with Coca-Cola Co.'s flagship brand.

Coca-Cola Co. activated its sponsorship of the National Collegiate Athletic Association at Southeastern Grocers' Bi-Lo and Winn-Dixie by running a bulk-purchase incentive during March Madness season.​​​​​​​