Coca-Cola Co. is activating its national "Share a Coke" campaign with an exclusive overlay at Walmart.
In stores, dump bin half-pallet displays positioned in Action Alley stock promotional Coke bottles.
Coca-Cola Co. and Walgreens are working together on a summer “Coke Happy Hour” promotion for the fourth straight year — dangling a weekly "buy one, get one free" digital coupon for the manufacturer's 20-ounce beverages.
Cargo, New York, a company that supplies rideshare drivers like Lyft and Uber with an in-car pantry of sorts from which to buy items with their mobile phones, has partnered with Coca-Cola Co. for a test in the Atlanta area.
As official sponsors of the NCAA’s March Madness basketball tournament, Coca-Cola, Mondelez and Hershey partnered for a shopper marketing program that made Kroger a one-stop shop for home parties around the tournament.
Coca-Cola Co. activated its sponsorship of the National Collegiate Athletic Association at Southeastern Grocers' Bi-Lo and Winn-Dixie by running a bulk-purchase incentive during March Madness season.