Country music fans are 125% more likely to visit a Walmart store (to the tune of 15 times a month or more) compared to the rest of the general population. With that insight, for the last three years Coca-Cola Co.
Johnson & Johnson's Aveeno joined with Coca-Cola Co.'s Smartwater to deploy a "hydrate + glow" campaign at Walgreens that promises 5,000 Balance Rewards points with purchase of $20 in products from the two brands.
Coca-Cola Co. and Walgreens are working together on a summer “Coke Happy Hour” promotion for the fourth straight year — dangling a weekly "buy one, get one free" digital coupon for the manufacturer's 20-ounce beverages.
Coca-Cola Co. is activating its national "Share a Coke" campaign with an exclusive overlay at Walmart.
In stores, dump bin half-pallet displays positioned in Action Alley stock promotional Coke bottles.
Cargo, New York, a company that supplies rideshare drivers like Lyft and Uber with an in-car pantry of sorts from which to buy items with their mobile phones, has partnered with Coca-Cola Co. for a test in the Atlanta area.
As official sponsors of the NCAA’s March Madness basketball tournament, Coca-Cola, Mondelez and Hershey partnered for a shopper marketing program that made Kroger a one-stop shop for home parties around the tournament.