Catalina Promotes Marta Cyhan to CMO
Catalina has promoted its head of marketing Marta Cyhan to chief marketing officer.
Cyhan reports directly to Catalina's executive committee and is focused on repositioning the digital media company for the future. An accomplished marketing and sales promotion veteran, Cyhan joined Catalina in May 2017.
Prior to Catalina, Cyhan was cmo and executive vice president, strategy and entertainment partnerships, at MAC Presents. She also served as a senior marketing advisor to Avon's president of North America and as vp of marketing at Kellogg.
With a database of consumer purchase behavior that dates back over 35 years, Catalina has been strategically investing in marketing its own brand with the addition of key senior talent, while introducing several innovative product and solution offerings.
Cyhan is currently leading the implementation of a new branded approach for the company called “buyR³Science”. This value proposition combines Catalina’s proprietary real-time shopper data with its analytical prowess to enhance the awareness and performance of brands. The result is a suite of solutions which drives action through compelling buyer intelligence that engages shoppers during their entire brand journey.
“Catalina has deep expertise working with some of the world’s leading retailers, CPG companies and marketing agencies. So does Marta," Catalina chief legal officer David Glogoff said in a media release. "That’s why her perspective is invaluable as we continue to innovate across the company, and double down on our commitment to provide our clients with an unparalleled level of hypertargeting in an increasingly cluttered ad world."
In reflecting on her decision to join Catalina, Cyhan cited the company’s rich, consumer-centric legacy and its capacity to analyze a vast range of shopper insights to create the right behavior-based messaging in real time – via mobile, online and in-store – which spurs sales.