Case Studies

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Case Studies

A collection of featured Case Studies.

Target is responding to the resurrected popularity of vinyl records by showcasing a new private label turntable and an expanded vinyl assortment in time for the holiday season.

Mondelez International's Ritz is among the consumer packaged goods brands that are experimenting with voice marketing.

Best Buy took promoting Nintendo's recently released Super Smash Bros. Ultimate video game for Nintendo Switch to the next level, offering early-access demo events as well as opening early for the launch.

How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores?

Target is spotlighting its year-old retail brand experience team whose first start-to-finish project was to create the mass merchant's in-store holiday experience this year.

Catering to consumers seeking new experiences in the wine aisle, Walmart entered the private label wine market earlier this year with the launch of its own wine brand: Winemakers Selection.

Building on an exploratory pilot with the drug store chain announced in the fall, Kroger is rolling out a curated assortment of products and Home Chef Express meal kits at select Walgreens stores.

Amazon observed Giving Tuesday by introducing voice-powered toy donations via Alexa.

Anheuser-Busch InBev launched an in-store campaign for its Stella Artois beer during the 2017 holiday season that paid homage to the brand’s heritage and craftsmanship. The display caught the eye of judges in the Path to Purchase Institute’s annual Design of the Times competition.

RB is offering Walmart shoppers a free virtual medical consultation with purchase of Mucinex, Delsym, Airborne or Digestive Advantage for cold and flu season.

Just ahead of the holidays, Albertsons Cos. expanded its newest private label, Signature Reserve, to more categories to help build credability for SKUs from the label as a perfect holiday gift.

Walgreens in early November revealed a “Holiday Gift Shop” at walgreens.com that serves as an online hub for its holiday promotions. The page highlights “Gifts of the week” – select beauty gifts and stocking stuffers offered at a 50% discount.

Dollar General has teamed with Coca-Cola Co. for a holiday-themed incentive encouraging shoppers to "give the gift of refreshment."

CVS/pharmacy recently debuted a new store-within-a-store beauty experience dubbed BeautyIRL aimed at elevating the category as well as encouraging discovery of new products and trends.

Albertsons Cos.' Jewel-Osco is tying in to the Nov. 9 theatrical release of "The Grinch" by stocking a slew of licensed, limited-edition merchandise including exclusive pajama pants.​​​​​​​

Procter & Gamble put personal care at the top of holiday gift lists with the December edition of brandSaver.​​​​​​​

BJ’s Wholesale Club is one of many retailers that responded to the demise of Toys "R" Us by ramping up its toy offerings this holiday season.

Several packaged food brands made their way out of Walmart's grocery aisles to secure secondary merchandising space in the retailer's entertainment department through a partnership with Take-Two Interactive Software's NBA 2K19.

Target is adding customizable stockings, sacks, ornaments and gift wrap under seasonal private label Wondershop to its holiday assortment this year.

Mondelez International has been exploring partnerships that prioritize digital to target shoppers that are typically out-of-range for the largely high-impulse-purchase snack manufacturer.

Aldi tied in to Giving Tuesday this year by pledging to match each of its orders made that day through grocery delivery service Instacart with a donation (up to $100,000) to Feeding America.

Target is exclusively stocking a doll and bilingual English and Spanish storybook created by former Procter & Gamble executive Leslie Guzman. 

General Mills launched an indulgent Dippin' Dots cereal with an exclusive launch window at Walmart this summer.

Kellogg Co. teamed with Amazon for a new holiday cause program benefitting Feeding America.

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