Case Studies

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Case Studies

A collection of featured Case Studies.

Johnson & Johnson launched a series of campaigns last year to reach new customers and drive incremental sales across its Aveeno portfolio with the help of Quotient Technology.

Petco rolled out a comprehensive marketing campaign to support the nutrition standards it recently introduced as part of a broader repositioning that addresses changes in the marketplace.

Energizer Holdings and Walgreens went head-to-head for five weeks this winter as Energizer national-brand products were merchandised side by side with the retailer’s store brand.

Procter & Gamble used this month's edition of brandSaver to support the March 8 designation of "International Women's Day."

Suave partners with Shopkick for Veteran’s Day promotion at Walmart.

Working with Eversight, brands can test with consumers and optimize offers.

Target tied in to the Feb. 8 theatrical release of Warner Bros. Entertainment's The Lego Movie 2: The Second Part by stocking exclusive licensed merchandise and staging an in-store scavenger hunt.

Specialty beverage retailer BevMo! is testing the voice-activated in-store shopping assistant introduced by The Mars Agency in early 2018.

Manufacturer collaborates with various others to offer healthy snacking options for back-to-school season Del Monte Foods built out its back-to-school program at Walmart by iterating with new collaborative partners and embracing remixed tactics.

Levi Strauss & Co. is transitioning to an operating model for the digital era, leveraging new tech to radically reduce the time it takes to bring a product to market and unveiling a new ability for consumers to design their own pair of jeans.

On the heels of launching a "size-inclusive" swimwear collection, Target has released three private label lines of bras, panties and sleepwear designed for women of all shapes and sizes.

Kroger is shining a spotlight on Hasbro tabletop games, and frozen, snack and beverage SKUs from a variety of manufacturers through a "Family Fun Night" program.

Walgreens is testing digital screens on cooler doors at its State Street flagship store in Chicago and will expand the pilot soon.

​​​​​​​Avocados From Mexico hosted an IBM Watson-infused digital experience as part of a seasonal campaign that culminated in the brand’s fifth annual Super Bowl TV spot on Feb. 3.

A cultural transformation is underway at Walmart as the retailer makes heavy investments in artificial intelligence and machine learning to keep up with changing customer preferences, assess new innovations and fight off emerging tech-enabled competitors.

Target is shining a spotlight on its new private label line of "size-inclusive" swimwear.

Procter & Gamble shined a spotlight on its official sponsorship of the National Football League's 2019 Super Bowl in its February edition of brandSaver.

Best Buy is continuing to transform its business and in-store experience with the addition of digital price labels to 240 stores.

Walmart is testing a partnership with Puls that brings the tech services company inside stores to repair customers’ phones while they shop.

Coca-Cola Co. is giving e-tailer Boxed an exclusive launch window for Smartwater's ionized alkaline and antioxidant infused waters before the one-liter bottles become available nationally in March.

Albertsons Cos. continues to add new elements to the digital marketplace (moreforu.com) it launched last October, including curated specialty boxes and an upcoming subscription service, and looks to translate learnings from the online platform into stores' physical aisles.

The home appliance manufacturer has integrated Amazon’s Dash replenishment functionality into its entire lineup of 2018/2019 connected smart appliances as it aims to provide unparalleled convenience.

As feminine hygiene brands launch initiatives aimed at helping girls in need access period products, Walmart is jumping in to support the cause efforts.

Target is shining a spotlight on its new assortment of baby essentials from private label Cloud Island.

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