Case Studies

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Case Studies

A collection of featured Case Studies.

Target is shining a spotlight on its new assortment of baby essentials from private label Cloud Island.

Walgreens is testing digital screens on cooler doors at its State Street flagship store in Chicago and will expand the pilot soon.

As feminine hygiene brands launch initiatives aimed at helping girls in need access period products, Walmart is jumping in to support the cause efforts.

Coca-Cola Co. is giving e-tailer Boxed an exclusive launch window for Smartwater's ionized alkaline and antioxidant infused waters before the one-liter bottles become available nationally in March.

Best Buy is continuing to transform its business and in-store experience with the addition of digital price labels to 240 stores.

Kroger is testing a merchandising concept that positions select private-label SKUs as unique, hidden gems, and running a complementary marketing campaign.

Target is shining a spotlight on its assortment of organic and plant-based milk.

Walgreens supported the launch of Procter & Gamble’s Gillette SkinGuard razors with FSI, circular and in-store activity in January that complemented a four-week Balance Rewards incentive.

Albertsons-owned meal kit company Plated and New York City-based beauty subscription service Birchbox recently staged an Instagram giveaway cross-promoting categories both companies serve up: facial care and food.

Can’t find a winter jacket you like? Make your own. Hexa Recreation Products and New Normal Consulting test creating custom jackets via in-store, digitally enhanced kiosks.

Amazon is for the second time poking fun at its own Alexa voice assistant in a Super Bowl spot that also reflects Jeff Bezos' philosophy of embracing failures along the way to success.

Brown-Forman Corp. partnered with selected grocery stores last summer to conduct its first out-of-aisle liquor-tasting events.

Tucked into Microsoft’s massive booth, Kroger representatives brought to market the partners’ just-announced Retail as a Service product for the retail industry, showcasing the Microsoft Azure-powered smart technology system that has already modernized some Kroger pilot locations.

Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.

Albertsons Co.’s Jewel-Osco is leveraging some positive news coverage that didn’t cost the grocer a dime after private label Signature Select sparkling-water line Soleil was ranked as the 2018 No. 1 sparkling water by the Chicago Tribune.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

Walgreens loosely defined the cough-and-cold category for a four-week promotion that promises 3,000 Balance Rewards points with purchase of two eligible products.

How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores?

Walgreens and Birchbox kicked off promotional efforts supporting their new partnership, which is bringing Birchbox retail experiences to select stores.

Iceland-based supplier Niceland Seafood has partnered with distributor Seattle Fish Co. to launch fully traceable seafood, offering info via on-pack QR codes and planning to incorporate blockchain technology.

Mondelez International's Ritz is among the consumer packaged goods brands that are experimenting with voice marketing.

The Home Depot is exclusively stocking outdoor winter holiday decor from Showhome.

Target is spotlighting its year-old retail brand experience team whose first start-to-finish project was to create the mass merchant's in-store holiday experience this year.

Energizer is once again running a national incentive program with multiple account-specific overlays to get into shopping carts this holiday and beyond.

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