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Case Studies

In its second year, redesigned program targets moms looking for solutions.

Circle K is kicking off football season by partnering with official National Football League sponsor PepsiCo/Frito-Lay to run a campaign spotlighting rookie players.

Albertsons Cos. chains are promoting private label medicine and food as cold season picks up.

Activity supporting the December release of ‘Star Wars: The Last Jedi’ kicked off Sept. 1.

Read recaps of the keynote addresses from Pinterest's Brian Monahan, as well as CVS Health's Brett Gerstenblatt and WSL's Wendy Liebmann.

Petco launched a "Heads & Tails by Petco" application for iPhones this month that rewards users for posting pet selfies. Users who upload a picture of themselves and their pet to the free app and receive 100 "Likes" before the end of the month win a $25 store gift card and have a matching ca

Walgreens' parent company, Walgreens Boots Alliance, launched a skin care line this month called YourGoodSkin. The line consists of 23 products sold at select Walgreens stores and on walgreens.com in the U.S., as well as at Boots stores and on boots.com in the U.K.

Kimberly-Clark designs integrated campaign based on knowledge of drug chain’s shopper

Marysville, Ohio — Union Springs, Alabama-based Bonnie Plants has been in business for nearly 100 years, but the live goods category traditionally has been so commoditized that Bonnie, like most brands, hasn’t attempted to do much in the way of path-to-purchase marketing. But after a couple of d

From ‘Essentials’ shop to variety of brand activity, e-commerce giant shows it’s become a BTS player

Saputo wanted to expand Treasure Cave's reach in the deli aisle, so it talked with Catalina to gain information on shopper basket data that might identify potential partners for the brand, focusing on those that help complement and accentuate recipes with blue cheese.

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