Case Studies

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Case Studies

A collection of featured Case Studies.

Target is shining a spotlight on its new assortment of baby essentials from private label Cloud Island.

Walgreens is testing digital screens on cooler doors at its State Street flagship store in Chicago and will expand the pilot soon.

As feminine hygiene brands launch initiatives aimed at helping girls in need access period products, Walmart is jumping in to support the cause efforts.

Coca-Cola Co. is giving e-tailer Boxed an exclusive launch window for Smartwater's ionized alkaline and antioxidant infused waters before the one-liter bottles become available nationally in March.

Best Buy is continuing to transform its business and in-store experience with the addition of digital price labels to 240 stores.

Kroger is testing a merchandising concept that positions select private-label SKUs as unique, hidden gems, and running a complementary marketing campaign.

Target is shining a spotlight on its assortment of organic and plant-based milk.

Walgreens supported the launch of Procter & Gamble’s Gillette SkinGuard razors with FSI, circular and in-store activity in January that complemented a four-week Balance Rewards incentive.

Albertsons-owned meal kit company Plated and New York City-based beauty subscription service Birchbox recently staged an Instagram giveaway cross-promoting categories both companies serve up: facial care and food.

Can’t find a winter jacket you like? Make your own. Hexa Recreation Products and New Normal Consulting test creating custom jackets via in-store, digitally enhanced kiosks.

Amazon is for the second time poking fun at its own Alexa voice assistant in a Super Bowl spot that also reflects Jeff Bezos' philosophy of embracing failures along the way to success.

Brown-Forman Corp. partnered with selected grocery stores last summer to conduct its first out-of-aisle liquor-tasting events.

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