Case Studies

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Case Studies

A collection of featured Case Studies.

Circle K and PepsiCo have extended the "Dew Inner Circle" promotion that rewards shoppers for purchasing Mountain Dew and Doritos products.

Petco is positioning itself as a one-stop shop for consumers who got a new dog during the holidays with a campaign mirroring PetSmart's annual "Puppy Central" program.

Delhaize America's Food Lion is uniting dozens of brands for a "Playoff Payoff" rewards program ahead of the National Football League's Super Bowl.

The grocer has placed new limits on how suppliers can sell their products in stores, and is asking them to pay more.

Freeosk sample-dispensing kiosks are popping up at Walmart stores across the U.S.

Publix is locking in the price of 29 of the most commonly prescribed medications, undercutting regional rival Southeastern Grocers' discount drug program.

Procter & Gamble's Gillette included an account-specific overlay for Walmart as part of the national marketing campaign the brand deployed to tie in to the Nov. 17, 2017, theatrical release of Warner Bros.' Justice League.

DC Comics enlisted augmented reality mobile application Zappar to offer Walmart shoppers an exclusive experience tied to "Justice League."

Walmart is seeking to reach more consumers through a deal with BuzzFeed leveraging the network's food-focused social franchise Tasty.

Kroger is offering $100 worth of digital coupons for its Simple Truth private label as part of the retailer's biggest sale to focus exclusively on its own brands.

Ahold Delhaize's Food Lion united Coca-Cola Co., Kellogg Co., Kraft Heinz Co., Mondelez International and Georgia-Pacific for its annual "Hollywood Holidays" bulk-purchase incentive.

Manufacturer wins Halloween while seeking to break out of the candy aisle – permanently.

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