Case Studies

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Case Studies

A collection of featured Case Studies.

Target is responding to the resurrected popularity of vinyl records by showcasing a new private label turntable and an expanded vinyl assortment in time for the holiday season.

Mondelez International's Ritz is among the consumer packaged goods brands that are experimenting with voice marketing.

Best Buy took promoting Nintendo's recently released Super Smash Bros. Ultimate video game for Nintendo Switch to the next level, offering early-access demo events as well as opening early for the launch.

How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores?

Target is spotlighting its year-old retail brand experience team whose first start-to-finish project was to create the mass merchant's in-store holiday experience this year.

Catering to consumers seeking new experiences in the wine aisle, Walmart entered the private label wine market earlier this year with the launch of its own wine brand: Winemakers Selection.

Building on an exploratory pilot with the drug store chain announced in the fall, Kroger is rolling out a curated assortment of products and Home Chef Express meal kits at select Walgreens stores.

Amazon observed Giving Tuesday by introducing voice-powered toy donations via Alexa.

Anheuser-Busch InBev launched an in-store campaign for its Stella Artois beer during the 2017 holiday season that paid homage to the brand’s heritage and craftsmanship. The display caught the eye of judges in the Path to Purchase Institute’s annual Design of the Times competition.

RB is offering Walmart shoppers a free virtual medical consultation with purchase of Mucinex, Delsym, Airborne or Digestive Advantage for cold and flu season.

Just ahead of the holidays, Albertsons Cos. expanded its newest private label, Signature Reserve, to more categories to help build credability for SKUs from the label as a perfect holiday gift.

Walgreens in early November revealed a “Holiday Gift Shop” at walgreens.com that serves as an online hub for its holiday promotions. The page highlights “Gifts of the week” – select beauty gifts and stocking stuffers offered at a 50% discount.

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