Tillamook County Creamery Gets 2019 Velocity Award
The Tillamook County Creamery Association received the 2019 Velocity Award for its supply chain transformation work.
Publicis Groupe Scoops Up Epsilon
Publicis Group entered into an agreement to acquire Alliance Data Systems Corp.’s Epsilon business for $4.4 billion.
Bimbo Canada Uses Antuit's AI-Powered Solution to Better Forecast
Bimbo Canada, a wholly-owned subsidiary of Grupo Bimbo, has entered into a partnership with Antuit to provide artificial intelligence capabilities for fulfillment and planning with Antuit’s AI-powered Forecasting Solution.
Albertsons Performance Media Delivers Success in First Year
One year after its launch, Albertsons Performance Media powered by Quotient is delivering to CPGs as high as two times more return on their ad spend compared to industry benchmarks set by Nielsen.
Kantar and Profitero Assist Brands with E-Commerce
Kantar and Profitero have formed a global partnership dedicated to creating a suite of advisory, analytical and capability-building services to help their clients become more efficient at e-commerce.
Del Monte Foods Gets Innovative with Accenture
Accenture has helped Del Monte Foods gain more visibility into its IT operations, access real-time customer insights to inform decision making and reduce IT spending costs by up to 35 percent.
Quotient and Giant Eagle Launch Digital Media Partnership
Giant Eagle and Quotient Technology have launched Giant Eagle Advantage Media, a digital media platform that allows CPG brands to better reach Giant Eagle shoppers with more precise digital ads and promotional offers.
Nielsen and NPD Build Omnishopper Panel
New York-based Nielsen, and NPD, Port Washington, New York, are building a large-scale, comprehensive omnishopper consumer panel to bring insight into today’s shoppers across all channels, all products and all categories.
Breaktime Debuts Personalization Engine
Boston-based Breaktime Media launched a new personalization engine that allows shoppers to receive dynamic and customized content and offers based on how they interact with other content.
MOjO Marketing Celebrates Collaboration Center
MOjO Marketing has opened its Creative Colloboration Center in Bentonville, Arkansas.