Bridging Data's Digital Divide

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By Shopper Marketing - 10/04/2018

This white paper, inserted in the October 2018 issue of Shopper Marketing, looks at how marketers can benefit by filling critical gaps in their online datasets. By filling the dataset gaps, marketers can gain deeper insights into how consumers shop across all channels and thus influence purchase behavior throughout the entire decision journey. Written in collaboration with 1010data.

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