Breaktime Debuts Personalization Engine
Boston-based Breaktime Media launched a new personalization engine that allows shoppers to receive dynamic and customized content and offers based on how they interact with other content. The engine gives CPGs the ability to efficiently run one campaign designed to speak to a variety of different shopper needs, demographics and life stages. The product can recommend the proper product solution and present a compelling offer in a complex category, or easily identify recipes based on dietary needs and preferences. It will allow CPGs to accomplish the growing need for personalized content with their shoppers in the pre-shop phase of the purchase journey, said Josh Ginsberg, Breaktime Media executive vice president.
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