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Apr
16

Heinen’s in Barrington, Illinois

When you consider the shopping experience at Heinen’s, a 23-store supermarket chain out of Cleveland, you certainly know that it’s unique – a weird combination of Whole Foods, a traditional supermarket and the “treasure hunt” of a Costco.

Mar
12

Walmart Supercenter in Rogers, Arkansas

As we go forward with growing e-commerce, obviously Walmart and others will need to solve for issues such as unavailable items and substitution protocol. Also, concerns about ordering fresh meat and produce will need to be ironed out.

Apr
16

Cognitive Dissemblance

If there’s been one constant during my two decades-plus of writing about shopper, in-store and point-of-purchase marketing, it’s the notion that this business can somehow trick, compel or otherwise mesmerize people into buying things they didn’t want to buy.

Mar
12

Taking the '&' Out of Sales & Marketing

Whenever a magazine like "Shopper Marketing" gets sent to the printer, the editors have at least a few moments of angst wondering if all the information that’s soon to be published is accurate – and then worrying that the information will still be accurate when the issue lands on readers’ desks.