If you haven’t shopped at a Best Buy store recently, stop in. You’re in for a pleasant surprise. Amazon and the rest of the e-commerce world can’t generate the experience that Best Buy now delivers.
Woodman’s, a 16-store supermarket chain out of Wisconsin with stores in Northeast Illinois, is something of a secret unless you live in that area.
Sorry, fellow kids, but it’s back to school in this edition of your favorite marketing-to-shoppers journal. So, turn in your flip-flops, beach books and SPF 30.
How do you succeed in a marketplace where the rules of engagement – increasingly empowered consumers, an evolving retailer landscape and a new batch of more-nimble competitors – keep changing dramatically?