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BJ’s Wholesale Club is significantly ramping up marketing for its growing assortment of digital tools and omnichannel services as it leverages technology to weave online and offline shopping together into one cohesive experience.
BJ’s Wholesale Club recently released a revamped mobile application, the latest in a series of omnichannel updates from the warehouse chain as it races to expand its digital presence.
The new app, available for iOS and Android devices, allows users to more easily browse and purchase select
BJ’s Wholesale Club races to improve its digital shopping experience
BJ’s Wholesale Club is working quickly to catch up to its rivals on the omnichannel technology front after hiring Rafeh Masood last May to lead its efforts.
As part of its pledge to bring increased technology use to its stores, BJ’s Wholesale Club is piloting a new self-checkout function at several locations in Connecticut, New Hampshire, Florida and New York.