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BJ’s Wholesale Club is significantly ramping up marketing for its growing assortment of digital tools and omnichannel services as it leverages technology to weave online and offline shopping together into one cohesive experience.
BJ’s Wholesale Club recently released a revamped mobile application, the latest in a series of omnichannel updates from the warehouse chain as it races to expand its digital presence.
The new app, available for iOS and Android devices, allows users to more easily browse and purchase select
As part of its pledge to bring increased technology use to its stores, BJ’s Wholesale Club is piloting a new self-checkout function at several locations in Connecticut, New Hampshire, Florida and New York.
Procter & Gamble for the first time activated its official National Football League sponsorship at BJ’s Wholesale Club, running a sweepstakes awarding tickets to football games in the retailer’s East Coast operating region.