Beverages (Non-alcoholic)

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Beverages (Non-alcoholic)

A collection of news, articles and other featured content about Beverages (Non-alcoholic).

Danone North America and Meijer teamed for a program highlighting plant-based foods during the meat-fatigue-inducing summer months.

How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores?

Dollar General has teamed with Coca-Cola Co. for a holiday-themed incentive encouraging shoppers to "give the gift of refreshment."

7-Eleven is teaming with energy drink manufacturers Red Bull GmbH and Monster Energy Corp. on a pair of video game-related promotions.

Monster Beverage Corp. is activating its Ultimate Fighting Championship sponsorship to run an exclusive sweepstakes at Circle K.

Circle K is teaming with Keurig Dr Pepper to run various weekly deals this summer and reward shoppers with a free Dr Pepper beverage on Aug. 23.

Family Dollar and Coca-Cola Co. are activating their joint sponsorship of the Boys & Girls Clubs of America with a yearlong "Make Every Sip Count" fundraiser.

Coca-Cola Co. stayed at the top of shoppers’ minds in recent months by activating account-specific holiday and football programs at an array of retailers across various channels.

A 2013 MIT graduate with a degree in physics, TJ Barton has always enjoyed analytics and problem solving. But after a stint doing research and publishing papers, he decided to take a turn into the business world.

Coca-Cola brought some attention to McDonald's drive-thru experience with its “Sip, Share and Win” promotion that aimed to get more Coca-Cola soft drinks into the hands of consumers on the go during a pivotal summer time period. 

Speedway encouraged shoppers to customize their coffee with a “Your Coffee, Your Way” contest. Speedy Rewards loyalty cardholders entered by sharing their coffee creation on a dedicated web page.

Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues.

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