A 2013 MIT graduate with a degree in physics, TJ Barton has always enjoyed analytics and problem solving. But after a stint doing research and publishing papers, he decided to take a turn into the business world.
Coca-Cola brought some attention to McDonald's drive-thru experience with its “Sip, Share and Win” promotion that aimed to get more Coca-Cola soft drinks into the hands of consumers on the go during a pivotal summer time period.
Harvest Hill Beverage Co.’s Juicy Juice Splashers is the official partner of the Kidz Bop “Best Time Ever” national concert tour, and Epsilon, Irving, Texas, is leading an experiential marketing campaign for the brand.
You can look at numbers and deduce information. If you hear someone speaking, you get it. But if something is beautiful to look at, it stays with you longer, Joe Davis says. An avid reader, Davis has always been interested in a good story.