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Best Buy

A collection of news, articles and other featured content about Best Buy.

Best Buy has unveiled a new logo for the first time in nearly 30 years in conjunction with a brand refresh supported by a marketing campaign highlighting the retailer’s culture, expertise and employees.

Total Tech Support in-home visit

Best Buy is looking to its employees and the support services they offer to differentiate itself from online competitors and capitalize on shifting consumer behavior as the consumer electronics retailer makes headway on its 2020 growth strategy.

Best Buy is spotlighting its assortment of Dell Alienware PC gaming products with an out-of-this-world vendor shop.

Best Buy unveiled its first voice shopping capabilities ahead of the winter holidays through a partnership with Amazon’s Alexa voice assistant.

Service provider helps electronics retailer increase its foothold in the smart home market Best Buy gained a valuable ally in its quest to dominate the burgeoning smart home market when it partnered with smart home service provider Vivint.

Operating in our tech-laden world, marketers see hardware stores and home centers as rapidly changing but opportunity-rich environments.

Coca-Cola Co. stayed at the top of shoppers’ minds in recent months by activating account-specific holiday and football programs at an array of retailers across various channels.

The Shopper Marketing Digital Collaboration Playbook identifies the collaborative opportunities along the path to purchase at key retailers.

LG Electronics in July rolled out a wall display to nearly 400 Best Buy stores designed to help shoppers understand the benefits of new technology that is available with its televisions.

Chicago – Four entrants were identified as Platinum award winners in the Path to Purchase Institute’s 2016 Design of the Times competition, with an LG Electronics display from Design Phase earning the “Best of the Times” distinction during a September awards ceremony held in conjunction with the Pa

New products, packaging and merchandising for 'Logi' brand also coming to Walmart, Target.

A variety of manufacturers and retailers were among those partnering with DC Comics and Warner Bros. Entertainment to leverage the March 25 theatrical release of “Batman v Superman: Dawn of Justice.”

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