Best Buy has unveiled a new logo for the first time in nearly 30 years in conjunction with a brand refresh supported by a marketing campaign highlighting the retailer’s culture, expertise and employees.
Best Buy is looking to its employees and the support services they offer to differentiate itself from online competitors and capitalize on shifting consumer behavior as the consumer electronics retailer makes headway on its 2020 growth strategy.
Service provider helps electronics retailer increase its foothold in the smart home market
Best Buy gained a valuable ally in its quest to dominate the burgeoning smart home market when it partnered with smart home service provider Vivint.
Chicago – Four entrants were identified as Platinum award winners in the Path to Purchase Institute’s 2016 Design of the Times competition, with an LG Electronics display from Design Phase earning the “Best of the Times” distinction during a September awards ceremony held in conjunction with the Pa