Tim Binder

Executive Editor
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Tim Binder is Executive Editor of the Path to Purchase Institute and P2PI Magazine. He's been with P2PI and covering commerce marketing since 2009. Connect with him on LinkedIn here.

ARTICLES BY THIS AUTHOR

04/09/2024

Special Report: Path to Purchase Trends 2024, Part 2

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.
04/09/2024

P-O-P Showcase

Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories and seasons.
11/09/2023

MasterChef Learnings and Omnichannel Strategies at P2PI LIVE

Influencer and “MasterChef” finalist Jennifer Maune put on a cooking demonstration during the day two keynote address at P2PI LIVE & Expo.
11/08/2023

Talking Re-Enchantment at P2PI LIVE

During her opening keynote address at P2PI LIVE & Expo, Wunderman Thompson’s Marie Stafford said, “What this is about is a really exciting opportunity for brands to leverage the power of emotion to really lift people out of the malaise.”
10/10/2023

P-O-P Showcase

​​​​​​​Our latest gallery presents a sampling of eye-catching and effective in-store activations, from grocery and department stores to optometrist offices, across the globe.
10/10/2023

P2PI LIVE & Expo Sneak Peek

Here’s some of what to expect at P2PI LIVE & Expo, Nov. 7-9 in St. Louis.
06/29/2023

Retail Media Summit Keynote: Disrupting the Buyer-Supplier Relationship

During his keynote address, Colin Lewis showed how both brands and retailers can navigate their way into a world that benefits both parties, rather than continue their often-adversarial relationships.
06/28/2023

Retail Media Summit Keynote: 'How to Win'

During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages.
06/06/2023

Retail Media Summit Sneak Peek

Here’s the inside scoop on what to expect at Retail Media Summit, June 27-30 in Chicago.
05/17/2023

Future Forward: Amplifying Consumer Experiences

During his Future Forward keynote, Ari Peralta said we’ve entered a new era of sensory design, where retailers use new multisensory integration strategies to engage, distract, extend and comfort their customers.