Tim Binder is Executive Editor of Shopper Marketing magazine.
Edgewell Personal Care brought an exclusive sweepstakes and instant-win game to Walgreens for the second straight year, once again dangling a grand-prize trip for four to Universal Orlando Resort in Orlando, FL.
Walgreens this June is supporting a new initiative by Kimberly-Clark’s U by Kotex aimed at helping women in need access feminine hygiene products.
Walgreens this month officially introduced an exclusive online skincare analysis tool that the retailer first promoted back in February.
In its efforts to survive and thrive in trying retail times, Walgreens has never been shy about testing new ideas and concepts.