Tim Binder is Executive Editor of Shopper Marketing magazine.
Coca-Cola's April Carlisle, Kroger's Jody Kalmbach and Chobani's Peter McGuinness will be honored in May at P2PSummit.
Walgreens is testing digital screens on cooler doors at its State Street flagship store in Chicago and will expand the pilot soon.
Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.
Walgreens loosely defined the cough-and-cold category for a four-week promotion that promises 3,000 Balance Rewards points with purchase of two eligible products.