Author Profile

Press enter to search
Close search
Open Menu

Author Profile

Tim Binder

Executive Editor, Shopper Marketing

Tim Binder is Executive Editor of Shopper Marketing magazine. 

Blog posts by this author

October 2018

Oct
29
At the Path to Purchase Expo in early October, we noticed that beauty/cosmetics retailer Sephora was mentioned repeatedly. Later in the month, we paid a visit to a store. See what we found.

Articles by this author

December 2018

Walgreens in early November revealed a “Holiday Gift Shop” at walgreens.com that serves as an online hub for its holiday promotions. The page highlights “Gifts of the week” – select beauty gifts and stocking stuffers offered at a 50% discount.

November 2018

Once a year, Walgreens executes a beverage category reset, and to get it right, the retailer worked with Coca-Cola Co. and virtual reality provider InContext Solutions to provide “a simple addition to the reset process – with big impact.”

Walgreens and Hallmark in November revisited a tactic they’ve used over the last few years, sending a personalized greeting card via traditional mail to consumers who’ve previously purchased the manufacturer’s greeting cards at the chain.

Johnson & Johnson is partnering with Walgreens to promote two national incentives offered via Fandango.

Show More