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Tim Binder

Executive Editor, Shopper Marketing

Tim Binder is Executive Editor of Shopper Marketing magazine. 

Articles by this author

August 2018

Johnson & Johnson activated its national “Fewer Pit Stops” campaign at Walgreens, promoting the receipt submission program with an ad in the retailer’s August coupon book.

Walgreens this year expanded its back-to-school program in partnership with Me to We, introducing a collection of school-related merchandise that when purchased triggers unspecified "impact" that helps fund a child's education in a developing communi

July 2018

Walgreens partnered with Johnson & Johnson’s Benadryl to promise a free PrintBook from the retailer’s photo department with purchase of two of the brand’s products.

Johnson & Johnson's Aveeno joined with Coca-Cola Co.'s Smartwater to deploy a "hydrate + glow" campaign at Walgreens that promises 5,000 Balance Rewards points with purchase of $20 in products from the two brands.

Coca-Cola Co. and Walgreens are working together on a summer “Coke Happy Hour” promotion for the fourth straight year — dangling a weekly "buy one, get one free" digital coupon for the manufacturer's 20-ounce beverages.

Walgreens Boots Alliance has completed its previously announced agreement to acquire a 40% minority stake in Sinopharm Holding Guoda Drugstores Co., a leading retail pharmacy chain in China referred to as GuoDa.

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