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Steve Frenda

Executive Advisor, EnsembleIQ

Steve Frenda is Executive Advisor at EnsembleIQ + Path to Purchase Institute

Blog posts by this author

January 2019

For more than 40 years, Costco has been known as the pioneer of the “treasure hunt.” I’d suggest today we’d modernize that term to call it “experiential retail.” The model surely has withstood the test of time.
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