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Patrycja Malinowska

Associate Director - Content, P2PI.org

Articles by this author

January 2019

Going heavy on the special effects, the retailer's first cross-platform national marketing campaign for Grocery Pickup showcases the ease, speed and convenience of the service.

Whole Foods Market kicked off the year by upgrading its online browsing experience to allow searching by dietary preference as a way to help customers achieve their wellness goals.

December 2018

Energizer is once again running a national incentive program with multiple account-specific overlays to get into shopping carts this holiday and beyond.

Mondelez International's Ritz is among the consumer packaged goods brands that are experimenting with voice marketing.

Amazon observed Giving Tuesday by introducing voice-powered toy donations via Alexa.

Catering to consumers seeking new experiences in the wine aisle, Walmart entered the private label wine market earlier this year with the launch of its own wine brand: Winemakers Selection.

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