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Dan Ochwat

So-Lo-Mo Editor

Dan Ochwat, on the So-Lo-Mo beat since 2011, served as an editor of Shopper Marketing for nine years. Send comments and So-Lo-Mo news to [email protected]

Articles by this author

January 2019

Jagermeister turned to Snapchat and the AR Snapchat lens for its annual Halloween push.

New York-based Verve, a company that enables brand clients to use its platform to develop location-based programmatic video and ad programs for mobile, is integrating into New York-based Yext and its directory of apps.

Facebook launched a 3-D photo feature, giving viewers a chance to see photos with 3-D-like depth. A user can pan, tilt and scroll through a photo, giving it a bit of motion or activity.

For the holiday shopping season, Google announced that Best Buy, Nike and Sephora were leveraging Google’s “Shopping Actions” program, which gets products in front of shoppers across Google’s platforms.

Kellogg Co. ran a pair of recent social campaigns. First, a “Holiday Baking Challenge” asked consumers at home to enter a creative holiday dessert that highlights a Kellogg’s cereal product.

A new mobile app called Flashfood from the Toronto-based company of the same name aims to help shoppers buy foods that are close to expiring at big discounts. The app hopes to lessen food waste and save its mobile members money.

Procter & Gamble’s Gillette Venus launched an ad campaign called “My Skin, My Way” – a new approach by the brand to focus more on women themselves, their diversity and their stories, and celebrated women who challenge conventional thoughts of fe

Mobile company inMarket, Venice, California, introduced a new suite of location-based display ads under a lineup called “Interactive Moments.” Brands running ads across inMarket’s network of apps can access these new ways of engaging consumers.

Media brand Buzzfeed, maker of the popular Tasty recipe videos that have an accompanying line of cookware products, is launching retail products tied to its Goodful lifestyle channel, which runs videos on wellness and lifestyle, as well as news item

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