New York-based Verve, a company that enables brand clients to use its platform to develop location-based programmatic video and ad programs for mobile, is integrating into New York-based Yext and its directory of apps.
For the holiday shopping season, Google announced that Best Buy, Nike and Sephora were leveraging Google’s “Shopping Actions” program, which gets products in front of shoppers across Google’s platforms.
A new mobile app called Flashfood from the Toronto-based company of the same name aims to help shoppers buy foods that are close to expiring at big discounts. The app hopes to lessen food waste and save its mobile members money.
Procter & Gamble’s Gillette Venus launched an ad campaign called “My Skin, My Way” – a new approach by the brand to focus more on women themselves, their diversity and their stories, and celebrated women who challenge conventional thoughts of fe
Mobile company inMarket, Venice, California, introduced a new suite of location-based display ads under a lineup called “Interactive Moments.” Brands running ads across inMarket’s network of apps can access these new ways of engaging consumers.
Media brand Buzzfeed, maker of the popular Tasty recipe videos that have an accompanying line of cookware products, is launching retail products tied to its Goodful lifestyle channel, which runs videos on wellness and lifestyle, as well as news item