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PepsiCo’s Gatorade began experimenting with livestreaming on Twitter in January with a series called #TheDebut that streamed high school basketball games featuring top prospects. The brand streamed games into the end of February.

The Mars Agency, New York, has rolled out an Alexa skill for a liquor store that helps shoppers while they’re in the aisle as opposed to at home.

Amazon finally opened its first Amazon Go location in Seattle to the public after more than a year of piloting the cashier-less store.

Viant Technology, Irvine, California, and its provider of location data, Factual, Los Angeles, announced improvements to Viant’s retail platform that will deliver data on who is walking store floors.

Tech-forward hardware retailer Lowe’s is teaming with Apple to test out Business Chat, a new feature from Apple that gives consumers a direct number to text to for any concerns, schedule delivery information or product-finding questions.

Perhaps the best Super Bowl ad this year should go to Kind LLC and it’s YouTube-only video that had more than 2,235,000 views a day after the big game.

Announced on the Store No 8 blog, Walmart’s adventurous incubator has purchased Spatialand, Venice, California, a VR company that will focus on how VR can move retail as opposed to just gaming and entertainment.

A pair of AR and AI-powered smart glasses is aiding retail staff to more efficiently stock and manage retail shelves.

Kroger’s “Scan, Bag, Go” program – which began as a handheld scanner that shoppers use while shopping and then check out at a special self-checkout machine – is headed to 400 more stores under various Kroger banners across the country, and it will n

TVPage, San Diego, and its shoppable video platform announced a new tool called TVP Video Audiences that will give brands and retailers the ability to monitor what Facebook users are watching, and then build and retarget videos based on insights of

Leveraging ultra-wideband communication – a network of wireless receivers inside the store that communicate with a tag transmitter that is placed on the shopping cart or worn on the shopper’s wrist – BuzCart is a new location-based platform from Int

Having fun with the darkest day of the year, Dunkin’ Donuts ran a social campaign called #DunkinDarker on Dec. 21, day of the winter solstice, that included the brand’s first animated Snapchat filter, which created a wintry night scene.

A company that started with a mission to pay influencers for the buzz they generated over social media networks has pivoted with a new tool that can build out a rewards ad platform over the lock screen of the mobile phone.

Austin, Texas-based eyeQ unveiled a mini, battery-powered device to sit on a shelf or on a display and record shopper analytics such as foot traffic, dwell time, distance and more.

Code Eight, a Walmart subsidiary run by Rent the Runway co-founder Jennifer Fleiss and part of Walmart’s startup incubator titled Store No 8, is reportedly testing a service for New Yorkers to receive personalized products to buy over text message.

Expedia Inc.’s Travelocity travel site ran a clever social contest via the dating app Tinder, as well as over Instagram for non-Tinder users.

June20, Hayward, California, is expanding on pilot programs for its Converge digital retail display system that are testing in Home Depot, Sam’s Club and Staples Canada locations with a launch in 150 Target stores alongside Verizon Wireless to showc

Palo Alto, California-based Mode.ai launched a Facebook Messenger chatbot for high-priced shoes, bags and accessories company Louis Vuitton.