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Dan Ochwat

So-Lo-Mo Editor

Dan Ochwat, on the So-Lo-Mo beat since 2011, served as an editor of Shopper Marketing for nine years. Send comments and So-Lo-Mo news to [email protected]

Articles by this author

March 2019

Autonomous checkout company Standard Cognition, San Francisco, has acquired Explorer.ai, a mapping and computer vision company that will improve Standard Cognition’s mapping technology.

Apple Pay, Google Pay, Samsung Pay and contactless cards from MasterCard, Visa, American Express and Discover are now accepted at Target stores, the retailer announced in a blog post on its corporate site.

TikTok, a short-form video app, is gaining attention and users, seeing an uptick of 30 million downloads in three months since being acquired by Chinese company ByteDance, which merged TikTok with an already similar and popular app called Musical.ly

Berkeley, California-based Grabango is moving forward with its hands-free, cashierless checkout technology, having signed four U.S.

The USDA officially approved the mobile phone scannable bar code from Digimarc, Beaverton, Oregon, as a method of transparency on packages for foods that are bioengineered (also known as GMOs).

Redbox launched its first national campaign with two TV spots that also ran on YouTube and influenced social activity with memes and exclusive GIFs on Giphy.com, a popular site, mobile app and GIF aggregator.

Digital promotion company Voucherify is helping taxi companies battle ride-share companies like Lyft and Uber.

“For the Love of It,” a new global tag and platform for PepsiCo and Pepsi, is drawing inspiration from music.

The marketing team for Sony Pictures’ “Escape Room” movie appropriately created banner ads that when clicked sent users into a 360-degree escape room – based on creepy rooms featured in the movie.

In a virtual roundtable discussion, six e-commerce thought leaders discuss “the supply chain era” and key e-commerce strategies.

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