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Bill Schober

Editor Emeritus

Bill Schober is the former Editorial Director for the Path to Purchase Institute. 

Blog posts by this author

March 2019

Mar
13
Jody Kalmbach was standing in a lunch line at Amazon 15 or so years ago when her boss, Jeff Bezos, challenged her with a question:  “Are we a technology company or are we a retailer?” 
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Articles by this author

March 2019

April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.

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