Asics Social Campaign
Hoping to get people across the globe active in Asics gear, the shoe company has launched a new platform that will spread across social channels such as Instagram, Facebook, Snapchat and Spotify. Called “I Move Me,” the inspirational-themed campaign will highlight nine “Movement Ambassadors” over time. The ads will be tailored to each social channel uniquely. The ambassadors include DJ and music producer Steve Aoki – incorporating movement and mind and body into his American lifestyle – to UK food bloggers and a German triathlete. Each highlighted ambassador from countries such as New Zealand, France, South Africa and more will share personal stories of how he/she stays active through the visual campaign. The effort expects to be segmented across 13 markets with more than 1,000 items of curated content, reaching 400 million people, according to a press release.