Retailers and brands – no matter their size or available resources – can collaborate to build successful integrated marketing campaigns that emotionally connect with shoppers while driving brand equity and sales. That will be the message from Coca-Cola Co.
This fully corrugated pallet from Fruit of the Loom Inc.’s Russell Brands is eye-catching with the briefs on display (the other side had one, too), but the lower sections are a retailer nightmare as well as a potential hazard for shoppers.
The typical child’s Easter basket contains more than just chocolate bunnies and marshmallow Peeps, and moms are out shopping for Easter more than just a few days beforehand, according to research conducted in the spring by Crayola, a subsidiary of Hallmark Cards.
Social media and in-store activity engage target consumers during back-to-school season New York — Using social media, a YouTube celebrity, QR codes and a contest, Mamiye Brothers’ WallFlower Jeans brand ventured into uncharted waters this year with its back-to-school campaign called “Dream Fit.”“T