Apparel & Accessories

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Apparel & Accessories

A collection of news, articles and other featured content about Apparel, Jewelry, Eyewear & Accessories.

An official sponsor of the Academy Awards for the third consecutive year, Walmart zeroed in on the glamour surrounding the Oscars for a marketing campaign that would help establish the retailer as a fashion destination both in stores and online.

Levi Strauss & Co. is transitioning to an operating model for the digital era, leveraging new tech to radically reduce the time it takes to bring a product to market and unveiling a new ability for consumers to design their own pair of jeans.

On the heels of launching a "size-inclusive" swimwear collection, Target has released three private label lines of bras, panties and sleepwear designed for women of all shapes and sizes.

Can’t find a winter jacket you like? Make your own. Hexa Recreation Products and New Normal Consulting test creating custom jackets via in-store, digitally enhanced kiosks.

Albertsons Cos.' Jewel-Osco is tying in to the Nov. 9 theatrical release of "The Grinch" by stocking a slew of licensed, limited-edition merchandise including exclusive pajama pants.​​​​​​​

This island of “Batman” and Lego toys and accessories dominated the front end of a major mass retailer.

Retailers and brands – no matter their size or available resources – can collaborate to build successful integrated marketing campaigns that emotionally connect with shoppers while driving brand equity and sales. That will be the message from Coca-Cola Co.

This fully corrugated pallet from Fruit of the Loom Inc.’s Russell Brands is eye-catching with the briefs on display (the other side had one, too), but the lower sections are a retailer nightmare as well as a potential hazard for shoppers.

The typical child’s Easter basket contains more than just chocolate bunnies and marshmallow Peeps, and moms are out shopping for Easter more than just a few days beforehand, according to research conducted in the spring by Crayola, a subsidiary of Hallmark Cards.

Minneapolis — The Path to Purchase Institute awarded top honors in its annual Design of the Times contest to specialty retailer The Children’s Place for its back-to-school jeans display.

Social media and in-store activity engage target consumers during back-to-school season New York — Using social media, a YouTube celebrity, QR codes and a contest, Mamiye Brothers’ WallFlower Jeans brand ventured into uncharted waters this year with its back-to-school campaign called “Dream Fit.”“T