Amazon Pops Up in Malls Across the U.S.

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Amazon Pops Up in Malls Across the U.S.

By Patrycja Malinowska - 03/19/2018

Amazon is continuing to quietly add to its brick-and-mortar presence, recently opening a boutique shop within Woodfield Mall near Chicago.

The location is one of many pop-up stores the company is opening in malls across the U.S., though the "consultant" staffing the Woodfield location indicated the boutique is actually a permanent installation. It is located in a high-traffic spot in the center of the three-story mall, adjacent to the seasonal area currently set up for photos with the Easter Bunny. The store stocks a broad range of Amazon devices and accessories, showcasing operational models of speakers, tablets, e-readers and Fire TV sticks.

Amazon also has a presence in some Whole Foods Market stores and Kohl's locations, currently operating more than 60 total pop-ups across the U.S.