Amazon Debuts Amazon Scout
Amazon unveiled a new discovery feature for buying home products on the mobile phone or tablet called Amazon Scout. The visual tool is almost like a board of items and is similar to a tool that apps such as Stitch Fix employ for users to rate items with a thumbs up or down. That rating helps customize and recommend products for each individual user to view based on that user’s preferences and profile. It’s certainly a fun way to browse products, rating items and having those ups or downs immediately update discovery results in real time to develop a more finite search. Amazon didn’t publically announce the new tool, but I did receive an email on the feature and it appeared as a section on the Amazon site.