For many companies, trying to predict Amazon’s next move must feel like an amateur chess player trying to defeat a world-class champion. How can marketers can prepare for a future world of commerce dominated by Amazon?
To kick off the 2018 Path to Purchase Summit in March, retailers, brands and solution providers gathered to discuss the elephant in the room during a symposium entitled "Succeeding in the Age of Amazon."
One in three consumers bypass initial product choices because a competitor has better information! That’s the power of great product content. Based on the actual best practices of global brands, Salsify presents 11 rules for getting accurate, SEO-optimized, competitive, winning product pages.
Amazon finally opened its first Amazon Go location in Seattle to the public after more than a year of piloting the cashier-less store. Shoppers with the Amazon Go app on their phones open it and scan the code at the turnstile to enter the store, put the phone away and shop.
It is generally accepted among CPG manufacturers that advancements in technology have shifted the control from marketers to consumers, but now they need to prepare for a new shift in which shoppers are relinquishing their power to algorithms.
I didn’t shop at all on Amazon.com during the 2017 holiday season, which apparently puts me in the minority of U.S. shoppers – including within my own house, where my wife and teenage daughter made backdoor packages from Prime a near-daily occurrence in December.