Aldi Thanksgiving Cause Campaign

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Aldi Thanksgiving Cause Campaign

By Dan Ochwat - 12/19/2017

Aldi teamed with PayPal’s Venmo, a mobile app that enables users to send money to each other or to family and friends, for a Thanksgiving promotion that donated money to Feeding America. Venmo created a custom emoji – a “Turkey Hand Friendsgiving” emoji – to share with messages when sharing money. For every time someone used the emoji, Aldi donated 10 meals to Feeding America. The retailer had a goal of reaching 1 million meals.