Aldi Thanksgiving Cause Campaign
Aldi teamed with PayPal’s Venmo, a mobile app that enables users to send money to each other or to family and friends, for a Thanksgiving promotion that donated money to Feeding America. Venmo created a custom emoji – a “Turkey Hand Friendsgiving” emoji – to share with messages when sharing money. For every time someone used the emoji, Aldi donated 10 meals to Feeding America. The retailer had a goal of reaching 1 million meals.