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Aldi tied in to Giving Tuesday this year by pledging to match each of its orders made that day through grocery delivery service Instacart with a donation (up to $100,000) to Feeding America.

Aldi wine Advent calendars rolled out to select stores Wednesday, selling out in minutes across multiple locations and hitting ebay.com the same day for exorbitant prices.

Aldi is launching a national advertising campaign encouraging consumers to "shop differentli."

Aldi is indirectly tying in to Oktoberfest by declaring a "German Week" and stocking various German-imported SKUs.

Marketers have an emerging opportunity to invest in value retailers and score big wins with the value shopper

Aldi has enlisted designer and artist Timothy Goodman to create custom labels for a limited-edition wine collection under private label William Wright.

Aldi teamed with PayPal’s Venmo, a mobile app that enables users to send money to each other or to family and friends, for a Thanksgiving promotion that donated money to Feeding America. Venmo created a custom emoji – a “Turkey Hand Friendsgiving” emoji – to share with messages when sharing money.