Albertsons Companies

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Albertsons Companies

A collection of news, articles and other featured content about Albertsons Companies.

Twelve years ago, Deb Fifles received a call that Safeway wanted to establish and build a consumer insights function. She jumped at the opportunity to create a department from scratch.

2018 E-Commerce Intelligence

The 2018 E-Commerce Intelligence wall chart spotlights the e-commerce capabilities of top retailers building a seamless omnichannel shopping experience. Download the chart or engage with an interactive, digital version of the chart.

Just For U

Albertsons Cos. is implementing its Just for U loyalty program across all its banners.​​​​​​​

Albertsons Cos. strengthened its own brand portfolio with an infusion of ice cream varieties in time for summer.

​​​​​​​The Ritz cracker has been a holiday season staple for years, but to drive sales and engagement with the brand beyond that dependable Q4 sales season, Mondelez International aimed to discover a new seasonal tradition.

Albertsons Cos. appointed former Kohl’s executive officer Gautam Kotwal as its first executive vice president and chief data and analytics officer. 

After its acquisition of New York-based meal kit service Plated last September, Albertsons Cos. is ramping up marketing and merchandising for the kits following its decision to start selling them in stores.

Albertsons Cos. bulked up its annual Monopoly game with more prizes and savings offers, an online-only sweepstakes as well as new features for the dedicated mobile application it introduced last year.

Albertsons Cos. Sean Barrett SVP, Advertising & Marketing

Albertsons Cos. has promoted Sean Barrett to senior vice president of advertising and marketing, effective April 30.

In a world where they have to compete with massive global juggernauts like Amazon on price and selection, private label is where grocers will stand out from other players and give shoppers a compelling reason to visit their stores.

Brand’s new flavors and redesigned cans earn in-store and digital support at retail   Coca-Cola Co.’s Diet Coke kicked off the new year by launching four new flavors and debuting redesigned, taller 12-ounce cans.

Unilever and Albertsons Cos. activated their joint “Take a New Look” platform to ring in spring, this time incorporating mobile to facilitate a purchase incentive and sweepstakes.

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