The Ritz cracker has been a holiday season staple for years, but to drive sales and engagement with the brand beyond that dependable Q4 sales season, Mondelez International aimed to discover a new seasonal tradition.
After its acquisition of New York-based meal kit service Plated last September, Albertsons Cos. is ramping up marketing and merchandising for the kits following its decision to start selling them in stores.
In a world where they have to compete with massive global juggernauts like Amazon on price and selection, private label is where grocers will stand out from other players and give shoppers a compelling reason to visit their stores.
Brand’s new flavors and redesigned cans earn in-store and digital support at retail
Coca-Cola Co.’s Diet Coke kicked off the new year by launching four new flavors and debuting redesigned, taller 12-ounce cans.
Albertsons Cos. chains including Acme Market, Safeway and Albertsons leveraged the National Frozen & Refrigerated Foods Association’s designation of March as "Frozen Food Month" by offering savings and promotions throughout the month.
Carlos Abrams-Rivera, Campbell Soup president, Pepperidge Farm and U.S. biscuits and bakery, was named president of Campbell Snacks, a recently formed division integrating the Pepperidge Farm and acquired Snyder’s-Lance portfolios.