7-Eleven

7-Eleven has teamed with Perfetti Van Melle’s Airheads to launch a beverage and frozen treat inspired by the brand's "Mystery White" flavor under private label 7-Select.

7-Eleven teamed with PepsiCo to launch a Slurpee flavor inspired by the manufacturer's Cap’n Crunch’s Crunch Berries cereal ahead of the retailer's July 11 "birthday" celebration.

7-Eleven received an exclusive launch window for "fire" and "mild" tortilla chips from Yum Brands' Taco Bell.

7-Eleven is changing its loyalty rewards program to reduce the number of points shoppers earn.

Brand’s new flavors and redesigned cans earn in-store and digital support at retail   Coca-Cola Co.’s Diet Coke kicked off the new year by launching four new flavors and debuting redesigned, taller 12-ounce cans.

7-Eleven is aggressively spotlighting the new benefits of its 7Rewards loyalty program through a "Million Points Giveaway" campaign.

7-Eleven is teaming with PepsiCo's Gatorade for an exclusive sweepstakes awarding five winners a trip to meet National Football League player J.J. Watt or soccer star Christian Pulisic.

7-Eleven is running a "Taste the Journey" sweepstakes and promotion with Coca-Cola Co.'s Diet Coke to drum up support for the brand's newly launched flavors and redesigned, taller 12-ounce cans.

7-Eleven and Hershey Co. have teamed to serve up a cappuccino flavor inspired by the manufacturer's new Hershey’s Gold peanut and pretzel caramelized creme candy bar.

7-Eleven teamed with National Football League sponsors Mars Inc. and PepsiCo to run a pair of account-specific, football-themed sweepstakes ahead of this year's Super Bowl.

Red Bull GmbH's Red Bull is running an exclusive sweepstakes at 7-Eleven as an overlay to the brand's national campaign celebrating the 30th anniversary of Capcom's Street Fighter.

7-Eleven launched a new mobile application to test delivery and pickup services from 10 Dallas locations.