3 Musketeers #ThrowShine Campaign
Mars Inc.’s 3 Musketeers brand this fall continued its #ThrowShine campaign, which asks teens to share positive messages with friends as opposed to “throwing shade” at one another. This year the campaign employed two teens to carry the #ThrowShine message as a “Shine Corps Specialist,” an actual paid position for nine months. The two will spread their personal positive messages, interconnecting it with the #ThrowShine initiative, and use their social media platforms to get teens in America to be more positive and share joy. The two chosen for the positions were Britain Bennett, who launched her own anti-bullying campaign in the Erie County, Ohio, area; and Denis Estimon, a Haitian who immigrated to Florida and developed an all-inclusive club that brought cultures together at the school lunch table.