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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.
Want more? All content in the 20+ years of Shopper Marketing is available to members of the In-Store Marketing Institute at www.instoremarketer.org.
Atlanta -- The Coca-Cola Co. is updating all of its 100-plus juice brands worldwide, including Minute Maid in the U.S., to give the juices a contemporary look and unite the brands. The redesign is one of the largest branding efforts the beverage giant has ever undertaken.
Lakewood, Colo. and Irving, Texas -- It's no secret the recession has changed shopper attitudes and behavior. What's less understood is which of these changes will revert back to "normal" when the economy recovers, and which are here to stay.
The Internet continues to redefine the way Americans shop. Today's consumers search online for product reviews and price comparisons before making purchase decisions, and research shows it's not just for high-ticket items like electronics. Shoppers search for everyday items including packaged goods.