September, 2017 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

Featured E-Book
Mobile Shopping at Work

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at

Featured Stories in Shopper Marketing

People to Watch
Ten individuals represent this year's class of People to Watch. They were nominated by their respective companies' representatives in the Path to Purchase Institute's League of Leaders.

Pinterest — Yes, Pinterest — to Give Keynote
The company's head of vertical strategy will discuss how shopping decisions get made on Pinterest at the Path to Purchase Expo in September.

Editors' Choice
The editors of Shopper Marketing have curated a special list of innovations that will be demoed, displayed and available for examination at the Path to Purchase Expo, which takes takes place Sept. 26-28 in Rosemont, Illinois.

Kimberly-Clark Ups Its Game at Meijer
These partners built on the success of their 2016 program with increased shopper engagement in 2017.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

2016 P-O-P Trends Survey