March, 2015 issue of Shopper Marketing magazine

Click to read the March, 2015 issue!

Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Fresh & Easy Launches a 'Smarter Market'

Fresh & Easy Launches a 'Smarter Market'

El Segundo, California — Fresh & Easy, a chain of small-format grocery stores acquired by The Yucaipa Companies in 2013, has been re-envisioning its stores throughout California, Nevada and Arizona with the mission of making fresh and natural food more available and affordable. Recently, the chain debuted a new “Smarter Market” concept at 17 stores in Las Vegas.

Family Dollar's Shopper Focus

Family Dollar's Shopper Focus

The words “value shopper” may not conjure up excitement for retailers and CPG manufacturers, but there is enormous potential with this customer. So say Family Dollar CMO Jocelyn Wong and Catapult EVP Michael Miller – and that’s the message they’ll share with attendees at the Shopper Marketing Summit this month.

CVS' Actions Exemplify the Potential of Insights

CVS' Actions Exemplify the Potential of Insights

Perhaps the loudest shot fired across the retail landscape in 2014 was the decision made by CVS Health to end the sale of tobacco and related products in the company’s 7,800 CVS/pharmacy stores nationwide. The move has raised its fair share of questions, from multiple layers of “How?” and “Why?” to “What’s next for drugstore retail?”

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing


Featured Industry News Sources