Who's Who in Marketing at Leading Retailers
Our inaugural report focusing directly on top retailers identifies more than 100 executives, with expanded profiles of individuals from Rite Aid, Save Mart and IGA.
Digital/E-Commerce: Educating the Organization
We assemble a virtual roundtable to discuss how brands are educating their organizations, and what they are teaching, related to digital shopper marketing and e-commerce.
Mars and Friends 'Boo It Forward' at Walmart
Seeking to reach more shoppers earlier in the Halloween season, Mars Inc. recruited multiple manufacturers and an entertainment partner to build a large-scale program at Walmart.
TruMoo 'Trolls' During Halloween
Dean Foods' national campaign with DreamWorks Animation and the "Trolls" movie features exclusive activity at Walmart and Target.
SABMiller Grows in Colombia
SABMiller, now part of Anheuser-Busch, gains understanding of the changing "tiendas sociales" in Colombia, then acts on its learnings.