From pricing, Amazon and e-commerce to organizational education and Millennials, our panel weighs in on important topics related to shopper marketing -- and see our survey results.
CPG marketers and retailers need to pay close attention in 2017 as Amazon evolves with grocery, physical locations, private labels, etc.
Goldfish Makes Moms 'Smile'
The brand's back-to-school program at Walmart offers lower prices as well as shopper solutions.
McCormick, Shazam Recognize 'Pure Genius'
Scanning logos on packages, POS and TV spots provides recipes hacks with content, coupons.
Walmart Emphasizes Mobile
Branded efforts coincide with fortified offerings from the mass merchant itself.