January, 2017 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Trends 2017
From pricing, Amazon and e-commerce to organizational education and Millennials, our panel weighs in on important topics related to shopper marketing -- and see our survey results.

Focus: Amazon.com
CPG marketers and retailers need to pay close attention in 2017 as Amazon evolves with grocery, physical locations, private labels, etc.

Goldfish Makes Moms 'Smile'
The brand's back-to-school program at Walmart offers lower prices as well as shopper solutions.

McCormick, Shazam Recognize 'Pure Genius'
Scanning logos on packages, POS and TV spots provides recipes hacks with content, coupons.

Walmart Emphasizes Mobile
Branded efforts coincide with fortified offerings from the mass merchant itself.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

2016 P-O-P Trends Survey