December, 2016 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at

Featured Stories in Shopper Marketing

Who's Who in Marketing at Leading Retailers
Our inaugural report focusing directly on top retailers identifies more than 100 executives, with expanded profiles of individuals from Rite Aid, Save Mart and IGA.

Digital/E-Commerce: Educating the Organization
We assemble a virtual roundtable to discuss how brands are educating their organizations, and what they are teaching, related to digital shopper marketing and e-commerce.

Mars and Friends 'Boo It Forward' at Walmart
Seeking to reach more shoppers earlier in the Halloween season, Mars Inc. recruited multiple manufacturers and an entertainment partner to build a large-scale program at Walmart.

TruMoo 'Trolls' During Halloween
Dean Foods' national campaign with DreamWorks Animation and the "Trolls" movie features exclusive activity at Walmart and Target.

SABMiller Grows in Colombia
SABMiller, now part of Anheuser-Busch, gains understanding of the changing "tiendas sociales" in Colombia, then acts on its learnings.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

2016 P-O-P Trends Survey