September, 2016 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

People to Watch
Ten individuals represent this year's class of People to Watch. These rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

LG's Wall Hits Best Buy
Electronics manufacturer's "Experience" lets shoppers understand the latest TV technologies.

Huggies Sets Up Shop at Babies'R'Us
Brand shop encourages expectant parents to think about diapers before their baby's arrival.

Tom's of Maine Is Turning Schools Green
DonorsChoose.org campaign cuts through the clutter of price promotions by "values alignment."

Kellogg, Meijer Think Outside the Bowl
Unique front-of-store positioning of cereal with produce results in the best week ever for manufacturer.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

2016 P-O-P Trends Survey