October, 2015 issue of Shopper Marketing magazine

Click to read the October, 2015 issue!

Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Global Shopper Marketing Trends
Brands are striving to implement global shopper programs wherever and whenever it makes sense, providing an integrated experience for shoppers all over the world.

Unilever's CVS 'Skin' Program Emphasizes Health and Beauty
Manufacturer says ongoing 'Love Your Skin' effort is the biggest collaboration to date with retailer.

Target's Digital Media Strategy
Executive talks about retailer's approach to converged media — starting with mobile.

The Revolution Is Upon Us
Oracle Data Cloud and various regional grocers discuss relevancy of circulars among today's shoppers





Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

Featured Industry News Sources