PepsiCo's Mountain Dew and Dollar General have greatly expanded their collaborative "Dew General Store" marketing program, stretching what started as a four-week effort into a 10-month-long rewards program.
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New York — When Calvin Peters joined Walgreens subsidiary Duane Reade as online/PR manager in April 2011, the New York-based drug chain didn't have a "substantial social reach. I was faced with a challenge in terms of social media platforms and engagement," he says. "It just wasn't there. It was minute to say the least. I was faced with an immediate challenge to just build our communities – Facebook, Twitter, Pinterest, etc. The pages existed outside of Pinterest, but there was nothing happening on that end."
It's an exciting time for Safeway as three big-hitting programs – a wellness initiative, a fuel rewards partner program and Just For U – bubble to the surface after years of steady behind-the-scenes work and significant financial investment.
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