Hall of Fame Q&A: Cheryl Williams, Wakefern Food Corp.
Part of the 2017 class of Hall of Fame inductees, Cheryl Williams sits down with Shopper Marketing editorial director Bill Schober to discuss her career.
Retail Intimacy 2.0 (Part 1): Winning at Walmart.com
As the retailer steps up its e-commerce game, marketers must do their part to help create a better overall shopping experience.
Feature: Working With Retailers
We look at how to strengthen brand-retailer relations, including where brands succeed and how they fall short.
Ahold Delhaize Uses Data to Appeal to Diverse Shoppers
During a Shopper Marketing Summit general session in March, Ahold USA senior vice president Amy Hahn discussed how the retailer's business is being disrupted by changing shoppers and a changing world.