May, 2016 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at

Featured Stories in Shopper Marketing

Hall of Fame Profile: Tony Dunning
Over the course of a three-decade career, the Jack Link's executive has had an insider's view as companies as varied as E. & J. Gallo Winery, PepsiCo, Kimberly-Clark and Walmart helped shape shopper marketing's development.

Who's Who in Digital Shopper Marketing & E-Commerce
Growing as fast as the field it covers, our fourth annual report recognizes more than 200 brand and retail executives who are making notable contributions in the field.

Virtual Roundtable: E-Commerce
Six thought leaders discuss how e-commerce is evolving and where your focus needs to be going forward.

Campbell Soup Co., Meijer Are Local Football Partners
The Chunky "Craveman" campaign comprises in-store and digital activations in five NFL markets.

RFE Acquires Path to Purchase Institute
RFE Investment Partners combines the Path to Purchase Institute with Stagnito Business Information + Edgell Communications, which also was recently acquired by RFE.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging