Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.
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Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.
PepsiCo's Mountain Dew and Dollar General have greatly expanded their collaborative "Dew General Store" marketing program, stretching what started as a four-week effort into a 10-month-long rewards program.
New York — When Calvin Peters joined Walgreens subsidiary Duane Reade as online/PR manager in April 2011, the New York-based drug chain didn't have a "substantial social reach. I was faced with a challenge in terms of social media platforms and engagement," he says. "It just wasn't there. It was minute to say the least. I was faced with an immediate challenge to just build our communities – Facebook, Twitter, Pinterest, etc. The pages existed outside of Pinterest, but there was nothing happening on that end."
It's an exciting time for Safeway as three big-hitting programs – a wellness initiative, a fuel rewards partner program and Just For U – bubble to the surface after years of steady behind-the-scenes work and significant financial investment.
© 2013 Shopper Marketing and the Path to Purchase Institute.
