Who's Who in Shopper Marketing
Our eighth annual report spotlights more than 200 marketing professional who are leading the shopper marketing efforts at some of the most beloved CPG companies and leading retailers.
Many don't want to talk about it in the shopper space, but these five experts divulge what retailers know about specific shoppers and how information needs to be protected.
Compliance and Beyond
Crowdsourcing apps with roots in retail audits are also adding value through research and enabling a more personalized store.
P&G Dabbles in Virtual Reality
The manufacturer leverages its Olympic sponsorship for a customer marketing effort with 11 regional chains.
Shopper Marketing Welcomes Guffanti
The Path to Purchase Institute has named Albert Guffanti managing director, publishing and platforms. He will serve as publisher of Shopper Marketing and Store Brands magazines, both brands under the EnsembleIQ umbrella.